Mastering Corporate Innovation: The Innovation Playbook's Complete System Course Contents
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Welcome to The Innovation Playbook
Introduction
Why Frameworks, Case Studies, and Lessons Matter: Building the Plays in Your Innovation Playbook
Module 1: Laying the Foundation: The Strategic Innovator's Mindset
- Your Success Depends on an Innovation System Video Lesson
- Innovation Systems Frameworks for Your Personal Playbook Audio Lesson
- Innovation Systems Mastery: Quiz on Video Insights & Frameworks
- How to Innovate Anywhere Video Lesson
- Innovating Anywhere Frameworks for Your Personal Playbook Audio Lesson
- Innovate Anywhere Mastery: Quiz on Video Insights & Frameworks
- 3 Big Mistakes Innovators Often Make Video Lesson
- Avoiding Big Mistakes Frameworks for Your Personal Playbook Audio Lesson
- 3 Big Mistakes Mastery: Quiz on Video Insights & Frameworks
Module 2: Building Successful Innovations: The Innovation Process
- How to Build What People Want, Not What You Think They Need Video Lesson
- Building What People Want Frameworks for Your Personal Playbook Audio Lesson
- Building What People Want Mastery: Quiz on Video Insights & Frameworks
- How to Analyze Jobs and Outcomes and Quadruple Your Odds of Success Video Lesson
- Jobs To Be Done and Outcomes Frameworks for Your Personal Playbook Audio Lesson
- Analyzing Jobs and Outcomes Mastery: Quiz on Video Insights & Frameworks
- Innovating with AI and Advanced Analytics Video Lesson
- Innovating with AI and Advanced Analytics Frameworks for Your Personal Playbook Audio Lesson
- Innovating with AI and Advanced Analytics Mastery: Quiz on Video Insights & Frameworks
Module 3: Generating Breakthrough Ideas: The Art of Changing Perspective
- Never, Ever, Ever Run Out of Great Ideas Video
- Never, Ever, Ever Run Out of Great Ideas Frameworks for Your Personal Playbook Audio Lesson
- Never, Ever, Ever Running Out of Ideas Mastery: Quiz on Video Insights & Frameworks
- Where to Innovate Next? Video Lesson
- Where to Innovate Next Frameworks for Your Personal Playbook Audio Lesson
- Where to Innovate Next Mastery: Quiz on Video Insights & Frameworks
- Are You Sure That's The Problem? Video Lesson
- Solving the Right Problem Frameworks for Your Personal Playbook Audio Lesson
- Solving the Right Problem Mastery: Quiz on Video Insights & Frameworks
- Stop Outworking the Competition Video
- Stop Outworking the Competition Frameworks for Your Personal Playbook Audio Lesson
- Stop Outworking the Competition Mastery: Quiz on Video Insights & Frameworks
Module 4: Building Persuasive, Realistic Business Cases: The Path to Approval
- Decoding Decisions: What Your Manager Really Wants Video Lesson
- Decoding What Managers Really Want Frameworks for Your Personal Playbook Audio Lesson
- Decoding What Managers Really Want Mastery: Quiz on Video Insights & Frameworks
- How to Craft the Best Business Plan Video Lesson
- Crafting Business Plans Frameworks for Your Personal Playbook Audio Lesson
- Crafting the Best Business Plan Mastery: Quiz on Video Insights & Frameworks
- Why Reputation Matters Video Lesson
- Reputation Building Frameworks Audio Lesson
- Reputation Mastery: Quiz on Video Insights & Frameworks
Module 5: Scaling Success: Aligning Teams for Execution and Growth
- Don't Commit an Unforced Error Video Lesson
- Unforced Error Frameworks for Your Personal Playbook Audio Lesson
- Unforced Error Mastery: Quiz on Video Insights & Frameworks
- Leadership Changes After Finding Product-Market Fit Video Lesson
- Leadership After Fit Frameworks for Your Personal Playbook Audio Lesson
- Leadership After Fit Mastery: Quiz on Video Insights & Frameworks
- How to Align Your Team for High Performance Video Lesson
- Aligning for High Performance Frameworks for Your Personal Playbook Audio Lesson
- Aligning for High Performance Mastery: Quiz on Video Insights & Frameworks
Module 6: Marketing Innovations and Building Memorable Brands: The Fastest Way to Penetrate the Market
- How to Own Your Customers' Minds Video Lesson
- Owning Your Customers' Minds Frameworks for Your Personal Playbook Audio Lesson
- Owning Your Customers' Minds Mastery: Quiz on Video Insights & Frameworks
- How to Create an Unstoppable Brand Video Lesson
- Creating an Unstoppable Brand Frameworks for Your Personal Playbook Audio Lesson
- Creating an Unstoppable Brand Mastery: Quiz on Video Insights & Frameworks
- Brand Strategies for Maximum Impact Video Lesson
- Brand Strategies for Maximum Impact Frameworks for Your Personal Playbook Audio Lesson
- Brand Strategies for Maximum Impact Mastery: Quiz on Video Insights & Frameworks
- The 4 Marketing Strategies Every Innovator Needs to Know Video Lesson
- Marketing Strategies Every Innovator Needs to Know Frameworks for Your Personal Playbook Audio Lesson
- 4 Marketing Strategies Every Innovators Needs to Know Mastery: Quiz on Video Insights & Frameworks
- Marketing Tactics That Work Video Lesson
- Marketing Tactics That Work Frameworks for Your Personal Playbook Audio Lesson
- Marketing Tactics That Work Mastery: Quiz on Video Insights & Frameworks
Module 7: Defending Your Innovation — Building Strategy After Market Fit
- Making Strategic Bets Audio Lesson
- Making Strategic Bets Frameworks for Your Personal Playbook Audio Lesson
- Strategy After Success Mastery: Quiz on Audio Insights & Frameworks
The Innovator Simulator: Capstone Innovation Experience
The Innovator Simulator: A Repeatable Method for Real-World Innovation
- Part 1: Identify a Job To Be Done and Build a Job Map
- Part 2: Score Outcomes and Find Innovation Opportunities
- Part 3: Generate and Refine Innovation Ideas
- Part 4: Pitch, Test, and Prepare to Scale
- Part 5: Strategy, Scaling, Marketing, and Branding
Course Commencement
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